Trademark protection and registration in Italy
In many sectors, a company’s value turns mainly on its trademarks and brand. The choice of a trademark or ofany other distinctive sign is a crucial one, that must balance the pursuit of distinctiveness and characterisation, required by the market, with the need to protect and defend the product’s identity over time. That is why brand strategy choices and the management of intellectual property rights on distinctive signs must proceed in synergy.
If well conceived and managed, a trademark can become key in the success of a business as well as a substantial or prevalent part of its global value, in particularly successful cases. When choosing, protecting and managing a trademark, it is essential to seek the support of an intellectual property consultant who understands the market in which your business is playing and its competition rules.
Trademarks protection and registration in Italy
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